The Marketing Plans has full pedagogical features as follows:
Summary
Each chapter begins with bullet points which highlight the main features and learning to be covered in the chapter.
Key Concepts
Principal marketing ideas and themes are highlighted as snapshots throughout the text.
Crucial Terms
Concise definitions of important terms and vocabulary are provided in the margin to allow for a smoother, easier reading of the text.
Marketing Insights
Real-life marketing stories contextualize learning.
Digital Marketing Insights
While the book’s core frameworks apply equally to online and offline marketing, some digital-specific material is provided under this heading.
Headlines
Highlights taken from the text as marginalized notes bring important points to the attention of the reader.
Case Studies
In-depth studies of marketing experiences show how the theories work in real-world companies.
Application Questions
These appear at the end of each chapter and relate the theory to practice by asking the reader to apply the theory to real-life situations.
DOWNLOAD Marketing Plans - Profitable Strategies in the Digital Age
