Writing Workbook

 A practical guide to improving the efficiency of content production - by Semrush

"If writing is an art and marketing is a science, then producing high performance marketing content requires a healthy dose of both.

In content marketing, there’s no such thing as a blank page. There’s always a set of business objectives, an audience, a brief, and a strategy just below the surface. Professional content marketers know how to use everything at their disposal to write assets that resonate with their target audiences.

In this workbook, we’ll take you through what it takes to write standout content that achieves real business goals. You’ll work through practical tasks and learn how to develop a content plan, write engagingly, and deliver a ton of value to your audience."

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