As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. To do this, you need to know how to measure the impact of your campaigns, identify which campaigns and channels are your top performers, and understand how the dollars you spend translate into revenue growth. Yet, many marketers struggle to do this in a scalable and repeatable manner. Some of us may have challenges doing it at all.
Metrics don’t just let you to talk a good game, they’re the building blocks of making great decisions and getting marketing the credit it deserves.
Keep calm and measure on!
