Really useful eBook by Simon Kemp and "We Are Social"
The brands that actively involve their audiences in the creation of value are best placed to succeed in an evermore connected world.
This eBook presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.
The 8 principles of social brands:
- Social equity drives brand equity
- Communities have more value than platforms
- All your marketing must add value
- Go mobile or stand still
- Evolve from big ideas to leitmotifs
- Move from selective hearing to active listening
- Experiences are the new products
- CSR must evolve into civic engagement
Learn more and...
Download "Social Brands - the Future of Marketing"
