Key Trends in Social Media for 2015

Presentation by Marshall Manson & James Whatley from Social@Ogilvy

At the close of 2013, Marshall Manson, managing director of Social@Ogilvy EMEA, and James Whatley, social media director of Ogilvy & Mather Advertising London, put their heads together and came up with their 2014 trend predictions for the year ahead.

This document outlines a brief review of those ideas as well as a more in-depth look at the thoughts, trends and predictions for next year, 2015.

Download Key Trends in Social Media for 2015

How to Make Effective Disclosures in Digital Advertising

Read ".com Disclosure"  by USA Federal Trade Commission

This document provides FTC staff guidance concerning the making of clear and
conspicuous online disclosures that are necessary pursuant to the laws the FTC enforces. It
does not, however, purport to cover every issue associated with online advertising disclosures,
nor is it intended to provide a safe harbor from potential liability. It is intended only to provide
guidance concerning practices that may increase the likelihood that a disclosure is clear
and conspicuous.

Whether a particular ad is deceptive, unfair, or otherwise violative of a
Commission rule will depend on the specific facts at hand. The ultimate test is not the size
of the font or the location of the disclosure, although they are important considerations; the
ultimate test is whether the information intended to be disclosed is actually conveyed to
consumers.

Download ".com Disclosure"  by FTC

Complete Guides to Mobile Advertising and Smartphone Mobile AD Formats

Complete and most recent guides to the latest trends in mobile advertising and how they’ll shape 2015 — from industry thought leaders and ad professionals. 

Published by TapSense 

Authors: Ash Kumar, Daniel Garrett, Diana Boiteux, Gregory Kennedy, Jack Li, JP Johl, Kathie Green, Shawn Aguilar, Simone Miller, Stephanie Johnstone, Thomas Flaherty and Alee Karim

Advertising on mobile devices has taken many forms since its emergence in the late 1990’s. Today, with so many formats, platforms, and devices available, it’s easy for advertisers to get overwhelmed. Many have lots of questions.
Never before have there been so many personal touchpoints to reach a consumer—via smartphones, tablets and, in 2015, wearables. The rise of mobile apps and programmatic buying were some of the most reliably secular mobile industry trends this year.

Download Complete Guides to Mobile Advertising 



Each ad format has its own strengths and weaknesses, and there really is no silver bullet or one-size-fits-all ad format. To help marketers and advertisers navigate through all of this, we put together this Guide to Smartphone Ad Formats.
By providing an in-depth analysis of all of the available options, publishers and advertisers will be able to make informed decisions about the right options for each of them.

Download Complete Guide to Smartphone Mobile AD Formats

A Roadmap to the Future of Marketing

DOLLARS, BITS, AND ATOMS

Report authored by Rob Salkowitz, MediaPlant, director of content and strategy, principal author and investigator

Sponsored by Microsoft

"Technology is driving unprecedented disruption in marketing and advertising. Where is it all going and what does it mean to today’s marketing decision-makers? This paper and forecast map present a high-level view of the changing landscape for marketers. It is the first in a series of five to be released in the coming year, produced by MediaPlant with the support of Microsoft, based on conversations with industry thought leaders, technology innovators, and outside experts."

Download "DOLLARS, BITS, AND ATOMS"

Everything You Need to Know about Programmatic Trading

An IAB Europe White Paper

In a few short years, Programmatic Trading has emerged from the back rooms of digital networks to front and centre in the battle for customer engagement. In recent research1 with WARC and AppNexus, IAB Europe polled more than 600 publishers, advertisers and agencies across the frontline of the advertising industry in Europe, and found that 89% of them believe that Programmatic will have a significant impact on digital advertising; 30% expect it to be dominant!

See also "New research from AppNexus, WARC and IAB Europe identifies drivers and challenges for programmatic advertising"

Download Programmatic Trading White Paper

DIGITAL TRANSFORMATION - A Must Read Report by Altimeter Group

"In an era of “DIGITAL DARWINISM” where technology, society, and business models rapidly evolve, customer experience is often elusive."

The research details what digital transformation is, how companies are embracing change, and the challenges and opportunities that emerge throughout the process. Through a series of interviews with digital strategists and executives at some of the world’s leading brands, The report explores the role of new customer behaviour and disruptive technology in influencing how organizations evolve. The findings represent important trends and goals in digital transformation that benefit all businesses seeking to adapt to digital markets in meaningful ways.

Altimeter Group set out to learn how digital technologies are impacting customer behavior and how businesses are responding to these changes. We learned about the human side of business transformation, the catalysts for heading on a new journey, the challenges these companies face, and the benefits they are starting to realize.

AUTHOR: BRIAN SOLIS, PRINCIPAL ANALYST
Brian Solis (@briansolis) is a principal analyst at Altimeter Group. He is also an award-winning author, prominent blogger, and keynote speaker. Solis works with enterprise organizations and technology vendors to research the state and direction of markets, competitors, and customer behavior. Through the use of proven frameworks and best practices, Solis analyzes trends, opportunities, capabilities, and areas for improvement to align new media initiatives with business priorities.

EDITOR: CHARLENE LI, FOUNDER, ANALYST
Charlene Li (@charleneli) is Founder of Altimeter Group and the author of the New York Times bestseller, "Open Leadership". Formerly, Li was Vice President and Principal Analyst at Forrester Research and a Consultant with Monitor Group.

CONTRIBUTING AUTHOR: JAIMY SZYMANSKI, SENIOR RESEARCHER
Jaimy Szymanski (@jaimy_marie) is a Senior Researcher with Altimeter Group. Her research interests lie in social TV, gamification, digital influence, and consumer mobile.

Altimeter is a research and consulting firm that helps companies understand and act on disruption. In addition to publishing research, Altimeter Group analysts speak and provide strategy consulting on trends in digital transformation, social business, data disruption and content marketing strategy.

Download DIGITAL TRANSFORMATION Report

A Managers Guide to Assessing the Impact of Government Social Media Interactions

A Must Read e-Book for managers, government officers and PR Professionals

Prof. Ines Mergel

Author: Ines Mergel, Associate Professor of Public Administration Maxwell School of Citizenship and Public Affairs, Syracuse University.

Published by IBM Center for The Business of Government.
IBM Center for The Business of Government stimulates research and facilitates discussion of new approaches to improving the effectiveness of government at the federal, state, local, and international levels.

While government currently focuses on “push” techniques to provide information from government publications, Professor Mergel speculates that the next big challenge will be to measure the extent to which government actively engages the public to gain access to citizen views and expertise. Professor Mergel envisions increased bi-directional citizen participation in which agencies actively “pull in” content through new forms of social media, including crowdsourcing.

Download "A Manager’s Guide to Assessing the Impact of Government Social Media Interactions"



Download more useful e-Book published by IBM Center for The Business of Government:

• A Manager’s Guide for Using Twitter in Government - author prof. Ines Mergel
• Using Wikis in Government: A Guide for Public Managers - author prof. Ines Mergel
• Using Crowdsourcing In Government - author Daren C. Brabham

2014 World Cup: A Global Mobile Perspective

IAB On Device Research

The FIFA World Cup is the largest international sporting event. Soccer fans around the world will be following it via a variety of different media, including mobile internet. As part of its mission the IAB educates the marketplace about how mobile is changing the way people interact with media and therefore research was needed to understand how consumers would be interacting with the World Cup.

What you will find?

• 48% will use their smartphone to watch/follow the World Cup and at 19% , Mobile will be the 2nd primary device to follow the 2014 World Cup on (after TV)
• Clear evidence that consumers will be dual screening (TV and Mobile) – 37% will use their device at half time, while 35% will use it throughout the game. Meaning that smartphones offer a clear platform to facilitate multimedia campaigns and further consumer engagement.
• 68% of consumers are willing to pay for World Cup video content – offering a potential revenue opportunity.
• 90% of consumers intend to share their World Cup experience and social media is seen as being part of, and enriching the World Cup experience for consumers.
• 37% of the sports fans in our sample click on a mobile ad daily, therefore targeting consumers via mobile advertising offers a gateway for brands – if ads offer relevance, deals and a fun/entertaining nature.

And more interesting info!

Download: 2014 World Cup: A Global Mobile Perspective - IAB On Device Research

The Art and Science of Data-driven Journalism - Read the Bible of Modern Generation of Journalists

The Art and Science of Data-driven Journalism by Alexander Benjamin Howard

Alexander B. Howard

A Must Read Book published by Columbia Journalism School and TOW CENTER FOR DIGITAL JOURNALISM 

When journalists combine new technology with narrative skills, they can deliver context, clarity, and a better understanding of the world around us.

Recommendations and Predictions:

1. Data will become even more of a strategic resource for media.
2.  Better tools will emerge that democratize data skills.
3. News apps will explode as a primary way for people to consume data journalism.
4. Being digital first means being data-centric and mobile-friendly.
5. Expect more robo-journalism, but know that human relationships and storytelling still matter.
6. More journalists will need to study social science and statistics.
7. Data journalism will be held to higher standards for accuracy and corrections.
8. Competency in security and data protection will become more important.
9. Audiences will demand more transparency on reader data collection and use
10. Conflicts will emerge over public records, data scraping, and ethics.
11. Collaboration will arise with libraries and universities as archives, hosts, and educators.
12. Expect data-driven personalization and predictive news in wearable interfaces.
13. More diverse newsrooms will produce better data journalism.
14. Be mindful of data-ism and bad data. Embrace skepticism.

Download "The Art and Science of Data-driven Journalism"

How to Analyze the Facebook Metrics that Matter?

The Complete Guide to Facebook Analytics

Extremely useful 70 page eBook by Simply Measured

Download it:

 Simply Measured is a fast-growing team of data geeks dedicated to making the world of analytics and reporting a better, more beautiful place.

SEO Checklist by webmeup

This guide will lead you through the main SEO activities to help you efficiently organize your SEO process and achieve top rankings that will generate more sales.

The checklist is meant for WebMeUp users, so it tells where to find or enter data in the WebMeUp SEO software.

However the SEO advice you get here will certainly help even if you’re not using WebMeUp yet.

After completing each step, you can tick the appropriate checkbox. This will help you see the overall optimization progress of your project.

Download SEO Checklist:

Native Advertising for Beginners

The Comprehensive Guide to Native Advertising

A Vocus eBook

How can you effectively work native advertising into your marketing mix? This eBook
highlights some techniques brands are using to do just that. It will show you the rich
native advertising ecosystem of publishers, vendors, social networks and search engines
that help companies create, manage and track content.

Download The Comprehensive Guide to Native Advertising