A 155 page extremely useful eBook by Marketo
Written By:
Jon Miller - VP of Marketing, Marketo
@jonmiller
DJ Waldow - Waldow Social
@DJwaldow
Additional Contributors:
Dayna Rothman - Content Marketing Manager, Marketo
@dayroth
Caitlin Roberson - Wordisseur
Designed By:
Davis Lee - Creative Director, Marketo
Lynn-Kai Chao - Graphic Designer, Marketo
TABLE OF CONTENTS
- Why Should I Read the Definitive Guide to Engaging Email Marketing?
- Part One: What is Engaging Email?
- Part Two: Trusted
- Part Three: Always Relevant
- Part Four: Conversations, Not Campaigns
- Part Five: Coordinated Across Channels
- Part Six: Strategic - The New Metrics for Email
- Part Seven: Graduating from ESP to Marketing Automation
- Appendix: Email Marketing Experts
- Appendix: Reference Links
- About Marketo