The Most Contagious Ideas of the Year 2013

Extremely valuable report about most creative and most contagious ideas of 2013.Created by Contagious Communications  in partnership with Fleisman Hillard.

Welcome to the 2013 Most Contagious report, annual review of the trends, technologies and creative innovations that have influenced
brands and shaped the marketing industry over the past 12 months and will continue to evolve in 2014...
The Most Contagious work, ideas and trends of the year, we’ve seen brands further weave themselves into the fabric of consumer culture and address issues that extend beyond the realms of marketing.
Paul Kemp-Robertson

Co-founder and editorial director, Contagious

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The most contagious ideas of the year 2013 by Boris Loukanov

Online Copywriting Manifesto

Impressive text about Copywriting by Dimitri Lambermont, Dutch Online Copywriter

Online Copywriting Manifesto 2013

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Must Read: Definitive Guide to Engaging Email Marketing

A 155 page extremely useful eBook by Marketo

Written By:
Jon Miller - VP of Marketing, Marketo
@jonmiller

DJ Waldow - Waldow Social
@DJwaldow

Additional Contributors:

Dayna Rothman - Content Marketing Manager, Marketo
@dayroth

Caitlin Roberson - Wordisseur

Designed By:

Davis Lee - Creative Director, Marketo

Lynn-Kai Chao - Graphic Designer, Marketo


TABLE OF CONTENTS

• Why Should I Read the Definitive Guide to Engaging Email Marketing?
• Part One: What is Engaging Email?
• Part Two: Trusted
• Part Three: Always Relevant
• Part Four: Conversations, Not Campaigns
• Part Five: Coordinated Across Channels
• Part Six: Strategic - The New Metrics for Email
• Part Seven: Graduating from ESP to Marketing Automation
• Appendix: Email Marketing Experts
• Appendix: Reference Links
• About Marketo

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AD Classic: Scientific Advertising by Claude Hopkins

"Scientific Advertising" by Claude Hopkins (1923)

The free e-book brought to you by The Copywriter’s Roundtable 

Claude Hopkins

"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life."

David Ogilvy

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The Big Idea: Creating Shared Value

Michael E. Porter is a leading authority on competitive strategy, the competitiveness and economic development of nations, states, and regions, and the application of competitive principles to social problems such as health care, the environment, and corporate responsibility; Generally recognized as the father of the modern strategy field, as has been identified in a variety of rankings and surveys as the world’s most influential thinker on management and competitiveness.He is the Bishop William Lawrence University Professor, based at Harvard Business School. His last visionary concept is about Creating Shared Value (developed together with Mark Kramer)
More info: Boris Domain & Harvard Kennedy School

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Extremely Useful Tips for your PPC Campaign

I'd like to present you two White papers which give you very useful tips and practical knowledge about building and developing PPC campaigns. Both published by WordStream

PPC Bid Management Guide - Top Bidding Tips from 10 PPC Experts

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PPC Bid Management Guide from Boris Loukanov

Improving Quality Score: The Value of Being More Relevant

Develop a Systematic, Sustainable Approach to Rasing Quality Score to Increase Exposure, Lower Costs, and Generate More Conversions

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Improving Quality Score - The Value of Being More Relevant from Boris Loukanov

Technorati Media 2013 Digital Influence Report

According to brand marketers,social spend in 2013 will increase substantially. Despite this increase, however, spending on social makes up only one-tenth of brands’ total digital budget. On the flip side, blogs still are one of the most influential mediums, ranking high with consumers for trust, popularity and influence. The disconnect between brand marketers and influencers is a result of a challenge they both face – a lack of uniform metrics to effectively measure the success of influencer marketing campaigns.
At present, brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers first, yet influencers are not well represented in these indices. Furthermore, when gauging the success of campaigns, where influencers are monitoring traffic/pageviews, brand marketers are measuring Facebook likes.
Looking at social platforms, Facebook and Twitter are the most popular social platforms for bloggers, which are the platforms that generate the majority of blog referrals and shares, as well as those from which bloggers are generating revenue. For consumers, YouTube, Facebook and Google+ are the most popular platforms. As for brands, 90 percent have a presence on Facebook, closely followed by Twitter and YouTube, but Google+ was not as popular a platform.

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Technorati 2013 Digital Influence Report from Boris Loukanov

The Social Business Textbook Must Read!

By their very nature, social media and thus social business are constantly evolving and social practitioners must sprint to keep up. And social is growing; brands now rely on an average of 29 employees to manage over over 20,000 daily interactions across 50 social accounts.

While social media practitioners must continue to expect and adapt to change, it is important to take note of the lessons we have already learned and to bring new members of growing social teams up to speed.
The Spredfast Social Business Textbook establishes a foundational curriculum that gets back to basics, outlining eight major social business concepts with thorough explanations, textbook examples, and thought-provoking questions throughout to assess social media aptitude.
The Spredfast Social Business Textbook syllabus covers several important subjects, from social listening History to the Chemistry of combining paid, owned, and earned media. This 46-page Textbook provides an in-depth review of key concepts, strategies for success, planning action items, and brand examples for practical application.

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The Social Business Textbook - by Spredfast from Boris Loukanov

via Spredfast

The 83 Best Social Media and Mobile Marketing Tools

The 83 Best Social Media and Mobile Marketing Tools for Small - to Mid-Sized Businesses 

eBook by Jamie Turner and Erik Qualman

Jamie Turner is the Founder and CEO of the 60 Second Marketer, an organization that provides marketing tools, tips and tutorials for businesses around the globe. He is a regular on CNN and HLN on the topics of social media and mobile marketing and is the co-author of How to Make Money with Social Media and Go Mobile.

Erik Qualman is author of Socialnomics and Digital Leader whose list of social media tools and technologies was eminently helpful in creating this e-book. Erik is a well-known keynote speaker on the topics of social media, marketing and digital leadership.

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