The Definitive Guide to Social Marketing

The Definitive Guide to Social Marketing
A Marketo Workbook

Social marketing has become an integral part of our lives and continues to evolve. A few years ago everyone was talking about the importance of B2B companies being active and creating pages on sites such as Facebook and Twitter– now the conversation has shifted and is moving towards the idea that every marketing campaign must be social.

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About Social CRM and Social Customer Lifecycle

Social data is the missing piece of any CRM platform, and incorporating this data will help brands understand and market to consumers like never before. Learn the key advantages of such an approach as well as how to overcome the common challenges to marrying social data to the CRM.

• Gather more accurate data 
• Learn who your customers really are 
• Drive stronger marketing initiatives 
• Unite your organization 
• Overcome common challenges  

Why Your CRM Needs to Go Social

Whitepaper by offerpop

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Engaging Consumers Where It Matters Most

How to Win Fans and Influence People In Today’s 

“Social Customer Lifecycle“

Whitepaper by Wildfire (division of Google)

According to global study of 28,000 consumers in 56 countries conducted by Nielsen, online consumer recommendations are the second most trusted source of brand advertising, second only to “recommendations from people I know”. This means that consumers are looking to information from their peers and networked connections, offline and online, to assist in evaluating and choosing between options while making purchase decisions.

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